Kevin Hofer

Kevin Hofer
Post by Kevin Hofer
Kevin Hofer is the Director of Client Operations at Digital Momentum. Kevin is responsible for teaching businesses how to build effective online marketing strategies. You can reach him at @kevinhofer on Twitter or on LinkedIn.
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Articles By Kevin Hofer

Is It Time to Modernize Your Marketing Machine?

Posted by Kevin Hofer
As sales and marketing professionals, the pressure has never been greater for us to grow our businesses and push them ...

Do I Really Need to Pay Someone to Build My Website?

Posted by Kevin Hofer
It seems like not too long ago that if you wanted to build a new website, it almost always required hiring a professional to ...

What is the Purpose of Your Website?

Posted by Kevin Hofer
Despite the fact that it’s easier today than ever for businesses to have a website, less than 2/3 (64%) of small businesses ...

Setting Goals for Website Performance

Posted by Kevin Hofer
Back in the early days of the web, it was enough for a company to just throw up a website that was nothing more than an ...

What is Inbound Marketing and Why Should I Care About It?

Posted by Kevin Hofer
Traditional marketing is dead. Or at least, it should be. Let me illustrate this through an example. As you’re reading this, ...

Your Website is More Important Today Than Ever

Posted by Kevin Hofer
In today’s highly-competitive business environment, lean operations and tight budgets are more the rule than the exception. ...

INBOUND18 Recap - The Future of Inbound is Now

Posted by Kevin Hofer
We just returned from HubSpot’s annual INBOUND Conference. Where roughly 24,000 gather to learn about the latest trends in ...
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