--- title: Blog - Digital Momentum | Kevin Hofer description: Kevin Hofer is the Director of Client Operations at Digital Momentum. Kevin is responsible for teaching businesses how to build effective online marketing strategies. You can reach him at @kevinhofer on Twitter or on LinkedIn. --- # Kevin Hofer ![Kevin Hofer](https://www.digitalmomentum.com/hubfs/headshot-google.jpg) Post by [Kevin Hofer](https://www.digitalmomentum.com/blog/author/kevin-hofer) Kevin Hofer is the Director of Client Operations at Digital Momentum. Kevin is responsible for teaching businesses how to build effective online marketing strategies. You can reach him at @kevinhofer on Twitter or on LinkedIn. [Follow me on Facebook ](https://www.facebook.com/kevinhofer) [Follow me on LinkedIn ](https://www.linkedin.com/in/kevinhofer/) [Follow me on Twitter ](https://twitter.com/kevinhofer) ###### Articles By Kevin Hofer ### [Is It Time to Modernize Your Marketing Machine?](https://www.digitalmomentum.com/blog/is-it-time-to-modernize-your-marketing-machine) Posted by **[Kevin Hofer](https://www.digitalmomentum.com/blog/author/kevin-hofer) ** As sales and marketing professionals, the pressure has never been greater for us to grow our businesses and push them ... ### [Do I Really Need to Pay Someone to Build My Website?](https://www.digitalmomentum.com/blog/do-i-really-need-to-pay-someone-to-build-my-website) Posted by **[Kevin Hofer](https://www.digitalmomentum.com/blog/author/kevin-hofer) ** It seems like not too long ago that if you wanted to build a new website, it almost always required hiring a professional to ... ### [What is the Purpose of Your Website?](https://www.digitalmomentum.com/blog/whats-is-the-purpose-of-your-website) Posted by **[Kevin Hofer](https://www.digitalmomentum.com/blog/author/kevin-hofer) ** Despite the fact that it’s easier today than ever for businesses to have a website, less than 2/3 (64%) of small businesses ... ### [Setting Goals for Website Performance](https://www.digitalmomentum.com/blog/setting-goals-for-website-performance) Posted by **[Kevin Hofer](https://www.digitalmomentum.com/blog/author/kevin-hofer) ** Back in the early days of the web, it was enough for a company to just throw up a website that was nothing more than an ... ### [What is Inbound Marketing and Why Should I Care About It?](https://www.digitalmomentum.com/blog/what-is-inbound-marketing) Posted by **[Kevin Hofer](https://www.digitalmomentum.com/blog/author/kevin-hofer) ** Traditional marketing is dead. Or at least, it should be. Let me illustrate this through an example. As you’re reading this, ... ### [Your Website is More Important Today Than Ever](https://www.digitalmomentum.com/blog/your-website-is-more-important-today-than-ever) Posted by **[Kevin Hofer](https://www.digitalmomentum.com/blog/author/kevin-hofer) ** In today’s highly-competitive business environment, lean operations and tight budgets are more the rule than the exception. ... ### [INBOUND18 Recap - The Future of Inbound is Now](https://www.digitalmomentum.com/blog/inbound-2018-recap) Posted by **[Kevin Hofer](https://www.digitalmomentum.com/blog/author/kevin-hofer) ** We just returned from HubSpot’s annual INBOUND Conference. Where roughly 24,000 gather to learn about the latest trends in ... ###### Subscribe ###### Categories - [Strategy](https://www.digitalmomentum.com/blog/tag/strategy) - [Web design](https://www.digitalmomentum.com/blog/tag/web-design) - [Inbound Marketing](https://www.digitalmomentum.com/blog/tag/inbound-marketing) - [Social Media](https://www.digitalmomentum.com/blog/tag/social-media) - [Analytics](https://www.digitalmomentum.com/blog/tag/analytics)