Team Penske
World of Outlaws
Hoosier Racing Tire
Penske Racing Shocks
BBS Wheels
Be an Outlaw
Trans Am
Detroit Grand Prix
S3 Penske Shocks
Dirt Vision
Wayne Taylor Racing

The Situation

We hear the following things right before someone
asks if we will build them a new website:

My website ...  

The Reality

We are firm believers in aligning on an appropriate go-to-market strategy first before just rushing off to build a new website. However, there are times when building a website is the right first move, and we can do that!

We will work with you to verify that building a website is your business's "best" next step. Once we all agree that this is the next step, we will work with you to estimate your project.

The Plan

We have a proven process that delivers predictable, scalable growth for companies in the racing and automotive performance industries, and this is how it works for website projects.

Scope and Goal Definition
  • Understand your motivation for a website redesign
  • Align on design: what are we keeping, evolving, revamping
  • Discuss impact of various design directions on timeline & budget
Site Map
  • Understand the top 3-5 key pages that require the most effort
  • How to get the maximum result without paying for "grunt work"
  • What (if anything) will your team own beyond content?
Features & Conversion Points
  • Document key features & functionality
  • Blog, conversion points, key pages
  • How can we crush your new web design but not your wallet
  • We will present you with multiple options. YOU are in control of the budget
Keys to Winning
  • 1 decision maker + 2 (max) stakeholders - not decision by committee
  • Content is provided in advance
  • We will create custom modules, not custom code
Final Alignment
  • 3 examples of what you like / dislike & why
  • Alignment on budget + timeline
  • Kickoff call + your POC
s-curve 2

Just Build My Website, Please

If you want to jump the alignment on a go-to-market strategy step and just need a new website, let's talk and understand if we are the right fit for your business.