Nice! We Will Move Forward With the Upgrade

To confirm, there is no cost associated with using the GA4 product - it is free to use, just like the previous version. However, there is work involved to get everything set up - and we are going to take care of that for you. The one-time cost of this migration will depend on the complexity of your current analytics configuration.

Now that you have confirmed your intent to move forward, we will review your current analytics account and reach back out to you within 48 hours with further detail on the estimated cost, as well as the completion timeline for the work.