Web Design Services

Web Design Services

Website Intelligence Audit

The ultimate goal of this engagement is to help you think more strategically about your existing website.

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What Is It?

This is an introductory engagement where we will  paint a picture for you of how your website is currently performing to help you build intelligence around your existing web presence. The ultimate goal of this engagement is to help you think more strategically about your website.

Who's It For?

The ideal candidates for this engagement is an individual, or company, that has an existing website but is unable to quantify how it might be helping their business satisfactorily.

The Details

Back in the early days of the web, it was enough for a company to just launch a website that was nothing more than an online brochure.

In those days, the value of a website was not yet fully understood. And yet, even at that early stage - before the ubiquity of quantitative measurement tools like Google Analytics - website owners were trying to figure out how well their site was performing. Back then, they would include “hit counters” at the bottom of the page.

Times have certainly changed, but website owners today still grapple with performance measurement. When pressed to clearly articulate the value that the site delivers for the organization, they struggle.

Our job here will be to paint a picture for you of how your website is currently performing to help you build intelligence around your existing web presence. The ultimate goal of this engagement is to help you think more strategically about your website.

While we will require some input from you, your involvement will be pretty minimal. We will ask you to fill out a questionnaire to help us set an expectation of what the site is (supposed to be) doing. Our work, then, will be to analyze the website, gather data, etc. to evaluate the site against your website's purpose and goals.

The output of this engagement will be a slide deck that includes our analysis and strategic recommendations for improvement, as well as a video call where we walk you through our findings.

What Does it Cost?

 

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