RACERSITES Evolves, Expands in Rebrand to Digital Momentum
by Mike Kitchel
Motorsports Industry Staple Continues Website Development, Becomes HubSpot Agency Partner as it Expands Services to Include Comprehensive Digital Marketing Solutions
DAVIDSON, N.C. (August 29, 2018) – RACERSITES, a motorsports industry staple recognized the last two decades for building innovative website solutions, announced today it will rebrand to Digital Momentum. The rebrand marks strategic growth forward for the company, which is expanding its capabilities to include comprehensive digital marketing services, while continuing its expertise of creating and managing custom websites.
Digital Momentum will specialize in inbound marketing and executing a wide range of services that includes digital marketing strategy development, SEO services, social media strategy, Email marketing and additional custom solutions.
“The rebrand to Digital Momentum is a significant step forward for our company and we’re excited for the opportunity to deliver added value to our customers,” said company president Chuck Tate, who founded RACERSITES in 1998. “We remain focused on the motorsports industry and will continue to build innovative website solutions – but we needed to expand and evolve and keep our company in a position to provide measurable value. This transition to Digital Momentum gives us the ability to execute the entire digital strategy for our clients – and to drive the momentum of their sales and marketing performance.”
The core of Digital Momentum’s strategy will be focused on the inbound marketing methodology, anchored by HubSpot – inbound marketing and sales automation software that helps companies attract visitors, convert leads and close customers. Digital Momentum is a HubSpot Certified Agency Partner, a designation given to agencies that are dedicated to growing their business by providing exceptional inbound marketing and sales services.
“Digital Momentum delivers the power of inbound growth to their clients by bringing 20 years of marketing and sales skills in the motorsports industry and helping companies optimize their website experience to grow better,” said Dan Tyre, director at HubSpot. “If you are looking for industry experts who can translate your brand into an engaging, effective web experience, Digital Momentum can make it happen.”
Throughout its 20-year history RACERSITES has created custom website management and marketing solutions for an expansive list of customers that span every corner of the motorsports industry – teams, drivers, sanctioning bodies, events, sponsors, suppliers and many others. The company’s current client roster includes Team Penske (INDYCAR, NASCAR, IMSA), Leavine Family Racing (NASCAR), Clint Bowyer, Denny Hamlin, the Trans Am racing series, BBS Wheels, Hoosier Racing Tire, PAC Racing Springs, the Detroit Belle Isle Grand Prix and many others.
“Our focus is on ensuring growth for our clients and Digital Momentum will make it easier to define and quantify the return on what our clients spend on their digital marketing initiatives,” Tate continued. “The market is evolving dramatically, and we understand that in order for our clients to be successful we have to do more than build great websites. We want to maximize the opportunity each client has in the digital space by being able to provide guidance and direction in every aspect of their digital marketing strategy.”
About Digital Momentum:
Digital Momentum, a HubSpot Certified Agency Partner, provides winning digital marketing solutions for the top brands in the racing industry. They do this by combining user-centric website design and development principles, with the inbound marketing methodology, to deliver marketing you can measure.
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 48,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.
HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH. For more information, visit: www.HubSpot.com
Mike Kitchel, Catalyst 317