As sales and marketing professionals, the pressure has never been greater for us to grow our businesses and push them forward. At the same time, traditional sales and marketing tactics are becoming less and less effective. This makes it increasingly challenging to achieve positive outcomes and deliver a solid return on investment. If this sounds at all familiar, then it might just be time for you to modernize your marketing machine.
Join us for an evening of keynote sessions and networking, where we will explore specific digital marketing tactics that will level up your sales and marketing program. Our hope is that you will leave this session inspired to tackle these challenges head-on.
The event is scheduled to take place from 6:00 p.m. - 10:00 p.m. on Thursday, June 27. The full agenda is outlined below, but we're a flexible bunch, so the program is subject to change.
Please check in when you arrive, grab a name tag, and do a bit of networking while you wait for the program to begin. And, oh yah, the bar will also be open.
The team from Digital Momentum will formally kick things off with an overview of what the rest of the evening will entail.
In his talk titled, “The Inbound Revolution”, Dan will explain the fundamentals of inbound marketing, sales, and service, and why an inbound strategy should be a priority for business leaders worldwide.
In this presentation, Tony will explain why finding the right balance between your inbound and outbound efforts is the key to your sales and marketing success.
Andrew will build the case for major sports and entertainment partnerships and answer the question of how sports teams and other properties leverage data to land the largest partnerships.
Jeremy will talk about the decision to adopt an inbound marketing strategy in an industry that has long maintained a very traditional approach to sales and marketing.
We'll wrap up the evening by giving away some prizes (including tickets to the Chicago NASCAR race that weekend) for those attendees that stuck around for the full program.
Break out the business cards again and make some connections before the event comes to a close.
You don't have to go home, but you can't stay here ... because we only have the space until 10:00 PM. Keep your ears peeled to see if the evening will roll on at another location.
This event is hosted by Digital Momentum, in partnership with Leavine Family Racing, a Monster Energy NASCAR Cup Series race team. As a certified HubSpot agency partner, one of our goals is to educate, enlighten and inform you about the benefits of a digital marketing strategy rooted in the inbound methodology. As part of this event, we promise to do our best to drive home the following:
Dan Tyre joined HubSpot as a member of the original team in May of 2007, and has led the recruiting, training, and growth of HubSpot's sales team with vigor. An authority on inbound marketing and sales, Dan is a regular speaker, writer, and coach to those who yearn for inbound success. Dan continues to inspire and teach HubSpotters as a sales trainer, as creator of the HubSpot Leadership program, as a blogger on the HubSpot blog, and as the dispenser of high fives and fist bumps whenever the opportunity arises.
Andrew Fishkin has been on the cutting edge of strategic partnerships in sports and entertainment throughout his career, working with clients on all sides of the industry – universities, professional leagues and teams, networks and brands (University of Washington, Chicago Fire, Arizona State University, NFL, Miami Heat, Fiat Chrysler Automobiles, Liberty Mutual, etc.). In his role as Sr. Manager, Strategic Partnerships, Andrew and his team represent properties on naming rights, jersey and other forms of entitlement partnership sales.
Tony Lenhart's firm, Sales Empowerment Group, helps companies build sales teams and accelerate revenue. Over the last ten years, they have helped over 500 companies attract and train talent, implement process across the sales organization, and build sales technology to drive growth and transparency. Tony thrives on helping salespeople be happy, healthy, and successful in their roles, which ultimately helps their companies achieve success.
Jeremy Lange oversees all operations of the No. 95 car in the Monster Energy NASCAR Cup series. Overall responsibilities include strategic planning, new revenue opportunities, sales strategy development, B2B efforts, partnership planning and renewals, team budgeting, competition, business affairs, and contract negotiation. Jeremy’s 20 years of experience in advertising, marketing and sales on both the agency and brand side brings with it a unique perspective and approach to managing the race team.
Our friends at Lakeside Media created this awesome reveal video featuring the Digital Momentum / HubSpot Toyota Camry paint scheme that will be on track for the Monster Energy NASCAR Sprint Series Cup race at Kansas Speedway on Saturday, 5/11.
14th Floor @ wework
515 N. State St.
Chicago, IL 60654