The Details
The primary goal of the inbound workshop is to educate you on the principles of the inbound marketing methodology and help to get buy-in from the appropriate stakeholders that this is a strategy worth investing in for your company.
This engagement involves an audit of your current marketing activities both online (website, social media, existing inbound initiatives, etc.), and offline. It also consists of a review of your business, overall, to identify and document clear goals for a potential inbound marketing program.
This is an interactive engagement, involving participation from you right off the bat, that will span somewhere from 4-6 weeks from startup to completion.
