As a digital sales & marketing agency, we are focused on helping you grow your business by attracting more traffic to your website, converting those website visitors into leads, and ultimately converting those leads into customers. We set targets, measure results, and work with you to ensure we continuously improve over time. We do all of this by leveraging the Inbound Marketing Methodology. Inbound isn’t just a marketing framework; it’s an entirely new way of thinking!
The customer is in control
In the last few years, technology has completely changed the game in terms of how people discover, research and buy products and services. While this customer behavior has changed, marketing - for the most part - has not caught up. Many still rely on very interruptive tactics like cold calling, email blasts, and direct mail.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products." - Brian Halligan, CEO and co-founder of HubSpot.
Today, buyers are now much more in control of the information gathering and decision-making process, often starting the process with an online search. Did you know that individuals in search of a B2B solution will do an average of 12 searches before engaging with a specific brand’s site? Further, by some estimates, customers now manage 85% of their relationships and purchases without talking to a live person. Those companies that evolve their marketing to embrace the concepts of inbound - adapting to these marketplace changes - are the ones that will win.
What is Inbound?
Inbound marketing focuses on attracting customers through relevant and helpful digital content and adding value at every stage in your customer's buying journey. In other words, delivering the right message (through your content) to the right person (individuals actively searching for it), at the right time (when they need it most). This approach will turn strangers to your brand into delighted customers. With inbound marketing, potential customers find you through as they actively search for information through channels like blogs, videos, search engines, and social media.
This is different than the more traditional, outbound approach. With inbound, you don’t need to FIGHT for your customers' attention. By creating valuable content designed to address the problems and needs of your ideal customers, you build trust and credibility for your business, EARN customers' attention, and attract qualified prospects.
It's up to you
As you think about the approach you want to take for your digital marketing program, do you want to use old school, interruptive tactics that are becoming less effective by the day, and are difficult to measure? Or do you want to speak to your prospects in ways they want to be communicated with, that are both effective AND measurable?
We engage with our customers at a level that is appropriate with their comfort from a digital marketing standpoint, as well as a budgetary standpoint. The most common three entry points are outlined below.