Marketing You Can Measure

As a digital sales & marketing agency, we are focused on helping you grow your business by attracting more traffic to your website, converting those website visitors into leads, and ultimately converting those leads into customers. We set targets, measure results, and work with you to ensure we continuously improve over time. We do all of this by leveraging the Inbound Marketing Methodology. Inbound isn’t just a marketing framework; it’s an entirely new way of thinking!

The customer is in control

In the last few years, technology has completely changed the game in terms of how people discover, research and buy products and services. While this customer behavior has changed, marketing - for the most part - has not caught up. Many still rely on very interruptive tactics like cold calling, email blasts, and direct mail.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products." - Brian Halligan, CEO and co-founder of HubSpot.

Today, buyers are now much more in control of the information gathering and decision-making process, often starting the process with an online search. Did you know that individuals in search of a B2B solution will do an average of 12 searches before engaging with a specific brand’s site? Further, by some estimates, customers now manage 85% of their relationships and purchases without talking to a live person. Those companies that evolve their marketing to embrace the concepts of inbound - adapting to these marketplace changes - are the ones that will win.

What is Inbound?

Inbound marketing focuses on attracting customers through relevant and helpful digital content and adding value at every stage in your customer's buying journey. In other words, delivering the right message (through your content) to the right person (individuals actively searching for it), at the right time (when they need it most). This approach will turn strangers to your brand into delighted customers. With inbound marketing, potential customers find you through as they actively search for information through channels like blogs, videos, search engines, and social media.

inbound methodology process

This is different than the more traditional, outbound approach. With inbound, you don’t need to FIGHT for your customers' attention. By creating valuable content designed to address the problems and needs of your ideal customers, you build trust and credibility for your business, EARN customers' attention, and attract qualified prospects.

Free Assessment

Schedule time with a Digital Momentum inbound marketing specialist to see if an inbound strategy can help grow your business.

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It's up to you

As you think about the approach you want to take for your digital marketing program, do you want to use old school, interruptive tactics that are becoming less effective by the day, and are difficult to measure? Or do you want to speak to your prospects in ways they want to be communicated with, that are both effective AND measurable?

Hope and Wait?

  • Advertise in magazines, and hope that people will see it

  • Attend networking events and hope someone sees you

  • Cold call a list and hope you don’t really tick someone off

  • Hire (expensive) sales staff and hope they perform

  • Rely on word of mouth, and hope that people say the right things

  • Rely on word of mouth ... and wait

The Inbound Way!

  • Target the exact users who want to engage with you

  • Organically increase your visibility and brand awareness

  • Nurture leads through smart automation and lead scoring

  • Simplify the handoff from marketing to sales

  • Manage your entire marketing strategy from a single platform

  • Track and analyze every component of your marketing

Is Inbound For You?

Inbound Marketing Consultation
Is Inbound For You?
Scheduled your assessment to find out!

If your current marketing efforts are not delivering the results you expect, or if you are just curious if an inbound marketing strategy can help your business, then it might be time for our Inbound Marketing Assessment.

Request Assessment

Digital Marketing Service Offerings

We engage with our customers at a level that is appropriate with their comfort from a digital marketing standpoint, as well as a budgetary standpoint. The most common three entry points are outlined below.

INBOUND WORKSHOP

Want to learn more about how Inbound Marketing could work for your specific business?

INBOUND STARTUP

Ready to get started with Inbound Marketing but want to take it slow at first?

INBOUND RETAINER

Ready to go all-in with Inbound Marketing?

Inbound Workshop

Inbound Marketing Workshop

The Inbound Workshop is a collaborative engagement that will introduce you to the inbound methodology and help determine if the inbound approach to sales and marketing can help you grow your business.

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Inbound Marketing Startup

Inbound Marketing Startup

The Inbound Marketing Startup lets you dip your toe in the inbound marketing waters with a short-term, project-based engagement that helps you learn how inbound can help your business grow.

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Inbound Marketing Retainer

Inbound Marketing Retainer

An inbound marketing retainer with Digital Momentum includes a suite of ongoing services executed by our marketing experts that will help you achieve your business growth goals, which are (most often) increased traffic, leads, and sales.

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