As a digital marketing agency, we are focused on helping you grow your business by attracting more traffic to your website, converting those website visitors into leads, and ultimately converting those leads into customers. We set targets, measure results, and work with you to ensure we continuously improve over time. We do all of this by leveraging the Inbound Methodology. Inbound isn’t just a marketing framework, it’s a completely new way of thinking!
The customer is in control
In the last few years, technology has completely changed the game in terms of how people discover, research and buy products and services these days. While this customer behavior has changed, marketing - for the most part - has not caught up. Many still rely on very interruptive tactics like cold calling, email blasts, and direct mail.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products." - Brian Halligan, CEO and co-founder of HubSpot.
Today, buyers are now much more in control of the information gathering and decision making process. This should not come as a surprise, but customers now start their search online. Did you know that B2B researchers do an average of 12 searches before engaging with a specific brand’s site? Further, according to some estimates, by 2020, customers will manage 85% of their relationships without talking to a live person.
What is Inbound?
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. In other words, delivering the right message (or content) to the right person, at the right time. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
This is different than the more traditional, outbound approach. With inbound, you don’t need to FIGHT for your customers attention. By creating content designed to address the problems and needs of your ideal customers, you build trust and credibility for your business, EARN that attention, thus attracting qualified prospects.
It's up to you
As you think about the approach you want to take for your digital marketing program, do you want to use old school, interruptive tactics that are becoming less effective by the day, and are difficult to measure? Or do you want to speak to your prospects in ways they want to be communicated with, that are both effective AND measurable?