Vinyl truck wrap advertising is the marketing practice of partially or completely covering a truck in an advertisement. This in essence, converts the truck to a mobile billboard. The same results can be achieved by painting the truck surface but it is more cost effective to use large format inkjet printed vinyl sheets as decals. These decals can be removed easily making it less expensive to change from one marketing message to another.
New types of vinyls have been developed with lend themselves for wrapping large vehicles such as food trucks, buses and semi-trailers. Some vinyls have channels in their design to prevent air bubbles and microscopic glass beads that prevent adherence until the vinyl wrap is squeegeed. These new vinyls allow for the vinyl to be repeatedly lifted and reapplied during the installation process without affecting the longevity of the truck wrap. To mold the vinyl around objects, it is heated with a heat gun.
• A Federal Highway Administration study suggests people will be spending more time in personal vehicles and making more trips per household.
•Event marketing and new product launch are ideally suited for using vehicle truck wraps which are being increasingly used in the marketing mix.
•More than any other form of advertising, fleet vehicle vinyl advertising truck wraps boosts name recognition by more than 15%.
• 30% of mobile outdoor viewers indicate thay would base a buying decisiion on the ad they see.
There’s no doubt about it: Trucks get noticed. Whether they’re on local roads or on the interstate, you can’t help but notice what’s on the side of a truck. Or plastered in back of it. A potentially 53-foot-long mobile advertising billboard created by vinyl truck wrap printed on a large format inkjet printer.
It gives them an idea of what your business can do for them.
A study by Arbitron, Inc., an international media and marketing research firm serving advertising agencies in the United States and Europe concludes that 96 percent of Americans travel in vehicles each week as either a driver or a passenger and that 35% of them come from households earning $ 75,000 plus, and are likely between 25 and 54 years of age.
The Arbitron, Inc. study also concludes that consumers reached repeatedly with a message show higher advertiser awareness, brand recall and purchase behavior - so vehicle truck wrap and fleet wrapping offers advertisers an excellent opportunity to reach commuters on the highways and city streets.

digitalMomentum can design, print and install advertising truck wraps for any size vehicle. We are professionals in producing large vinyl sheets as advertising truck wraps which can be easily changed out to allow for a range of advertising campaigns or removed to return the vehicle to its original condition.
For any and all promotions, make digitalMomentum your first point of contact. Let's get started:
954-973-2670 or 888-880-5851.
And how effective is vinyl truck wrap advertising?
According to industry analysis, 99 percent of survey respondents thought mobile advertising was more effective than traditional outdoor advertising. Research conducted by the American Trucking Association indicates that 98 percent of in-car audiences said they noticed truck-side ads and market research conducted by Outdoor Advertising Magazine revealed that 97 percent is the recall rate on mobile advertising.
Here’s more: Perception research found that mobile truck advertising generates 2.5 times more attention than a static billboard. And the Outdoor Advertising Association of America, Inc., states that individual vehicle advertising generates between 30,000 to 70,000 daily vehicle impressions.
So make your truck work for you and head out onto the open road with a unique truck advertising wrap. You’ll see that vinyl wrap for trucks is the only way to travel.
Call us now and Let's Get Started - 954-973-2670 or Toll FREE 888-880-5851
You might think that it’s difficult to install a large vinyl wrap onto a truck or trailer seamlessly and without wrinkles. And you’d be right.
But we’re different. Our craftsmen are dedicated and knowledgeable in the precision and exactness needed to perform a 100-percent error free vinyl truck wrap installation. We are meticulous and scrutinize every step of the process to ensure that people only see your truck wrap marketing message.